15 min listen
030: How to Add “Lighter Fluid” to All Your Conversations, Presentations, and Marketing w/ Guest Deirdre Van Nest
FromThe Efficient Advisor: Tactical Business Advice for Financial Planners
030: How to Add “Lighter Fluid” to All Your Conversations, Presentations, and Marketing w/ Guest Deirdre Van Nest
FromThe Efficient Advisor: Tactical Business Advice for Financial Planners
ratings:
Length:
64 minutes
Released:
May 31, 2022
Format:
Podcast episode
Description
If I told you that I knew of a guaranteed way to to accelerate building trust with your clients, prospects, and even your team… would you think I was full of bologna?I know. It sounds crazy. But 1 Crazy is my jam and 2 I’ve got a guest today who’s got the numbers to back up this claim. This episode matters to you because we are communicating all the time. We’re communicating even when we’re not communicating. Not sending your clients a follow up email as promised, definitely communicates something – and it isn’t good. So having an amazing tool to utilize in all the different forms of communication you use is critical. Today, my guest Deirdre Van Nest, is going to share with you:How to add “lighter fluid” to all of your conversations, presentations, and marketing activitiesThe 3 types of stories you need in your toolbox and when to use which oneHow to use this tool across all lines of communication: workshops, social media, blog posts, and—of course—client meetings. The KEY components to a really compelling lighter fluid storyThis episode is going to be super actionable and I know you are going to listen to it and be able to add these elements to your business right away. Like later today. ----------------------------------------Find Deirdre and Her Free Download here!Find Deirdre on LinkedIn here!Curious about the Efficient Advisor Group Coaching & Mastermind? Get on the waitlist here for more information on the next session coming this August. Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode’s webpage for show notes, transcripts, downloads and more!
Released:
May 31, 2022
Format:
Podcast episode
Titles in the series (100)
008: Elevate Your Elevator Pitch by The Efficient Advisor: Tactical Business Advice for Financial Planners