Amber has spent the better part of the last decade working as a music strategist around New York and Los Angeles. Her first big break in the industry was becoming a social media manager at a touring company called One Love. Amber handled social media strategies and integrations at various EDM festivals in Australia. She claimed that working on tour was an incredibly valuable experience due to its faster pace, as dealing with multiple responsibilities in high-pressure environments set her up for future success. For the past year or so, she’s taken up freelancing as a music strategist. Her work involves meeting with artists, coming up with effective marketing strategies, and teaching them the ropes of the industry. Amber also writes her own online newsletter called Deep Cuts, where she breaks down strategies, insights, and tactics for music marketing. Amber also publishes industry newsletter, Deep Cuts where she breaks down strategies, insights and tactics for music marketing. She also runs The School of Deep Cuts teaching artists how to build release plans that scale. MBP members get $55 off the price when they use our code: https://school.deepcuts.co/school?coupon=MBP Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.