What markets should you get involved in? What are the best markets to move to? While these are valid questions, it’s time to challenge our thinking a bit.Liz and Andressa start the episode by flipping these questions around. Where are you investing right now? How many markets are you in? It’s not so much about getting to the newest, hottest market; it’s about you. The power lies in where you decide to put your entire focus. Liz will talk about why focusing on one area is so essential and break down how this strategy helped her scale and even break into other markets.If you want to dominate whatever market you’re in, dive in, get your shot of knowledge for the day, and learn the power of market focus!Quotes• “There's such power when you're really getting focused on a market and in what you can do when you really focus on one or two markets.” (1:36 - 1:42)• “When you're really focused on a market, you're leveraging your time, you're leveraging other people's time… the prime of leveraging is so powerful when you're focused on a market.” (4:10 - 4:44)• “In any kind of market, you have to move quickly on that opportunity… When you know the market… you can move quickly in a way that you can’t always move when it's a new market.” (4:49 - 5:09)• “The other thing to think about, especially when you're working with a property management company, is that when you're buying more in a particular market, you become more valuable to them.” (6:52 - 7:01)• “I can't tell you how much easier it is to sell when you're selling a portfolio versus a ‘one property.’ You're opening yourself up to other investors.” (8:23 - 8:32)• “I think that it's a really powerful tool when you really know the market like the palm of your hand… so if you can move quickly you can leverage everything.” (10:53 - 11:03)Resources Mentioned: The DeRosa Capital GroupHow To Join the InvestHER Movement1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via:Apple Itunes SpotifyAmazon MusicAndroid  Stitcher  2) The Real Estate InvestHER Membership STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, it is a transformational experience for women looking to live life on their own terms.Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve 3) InvestHER Community on Facebook We have thousand of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!  4) InvestHER Meetups Around the Globe We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!  !   5) InvestHER™ eXp TeamOur mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide. We have created exclusive content and support for the InvestHER™ eXp Team:*Top skills and strategies to grow YOUR business*How to utilize your “real estate agent” advantage to become a real estate investor*Monthly live masterminds*Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.See Privacy Policy at https://art19.com/privacy and Cal