It’s what Kim Kardashian has been using to keep her bleach blonde mane smooth and shiny, so what makes the K18 hair mask so #DamnGood? Co-founders and husband-and-wife duo Suveen Sahib and Britta Cox are here to reveal the secrets behind the TikTok-approved K18 hair mask that’s like “silk-in-a-bottle.”     In today’s episode we find out:   What K18 is, how it works and why the technology is like “Retinol for your hair.” What makes K18 different from other bond builders like Olaplex How to work K18 into your haircare routine, including for curly hair types Why some users may not be getting all of the benefits of K18 (hint - it could be your shampoo!) How the quick-drying, anti-breakage Aquis hair towel is linked to the science behind K18 What the founders have up their sleeve next *Exciting news - we’re doing a giveaway of K18. Follow us on TikTok an Instagram where we will reveal more details soon!    Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.    For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/   PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!    BetterHelp BetterHelp online therapy offers video, phone, and even live chat-only therapy sessions. Our listeners get 10% off their first month at BetterHelp.com/BEAUTY.   Nutrafol You can grow thicker, healthier hair and support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 off your first month’s subscription. Plus, free shipping on every order. This is their best offer anywhere and it is only available to US customers for a limited time.    Macy’s Need a little help editing down your must-buy list for fall? Pair up with a Macy’s Personal Stylist to help you put your look together, either in store or from the comfort of your home. Head over to macys.com/personalstylist to book your FREE appointment today.  ZocdocGo to Zocdoc.com/BREAKING and download the Zocdoc app for FREE. Then start your search for a top-rated doctor today. Many are available within 24 hours.  *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*   Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
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