By connecting organizations' rich histories, employee's personal beliefs, and aspirations for continued meaningful action, brands can foster belonging and community based on shared values. Organizations that invest in spaces that go beyond four walls and function to express shared values and celebrate who they are and, more importantly, what they believe in, will ultimately strengthen their culture and bring their brand to life. In today's episode, we're re-broadcasting a panel discussion that Gensler hosted in partnership with AIGA for this year's DC Design Week. The panel convenes diverse voices across history-rich organizations like WMATA, Armstrong World Industries, and US Army War College, to discuss the increasingly important role brand plays in building culture, storytelling, and getting people back to shared spaces.