Behind the Ball is a look into how and why Graff Golf is developing a smart golf ball that offers detailed shot analytics, improvement plans and Bluetooth locating. It's a deeper look into the company, examining why analytics in golf can be so important and the role that different employees play in taking on the challenge of coming up with a breakthrough platform. Our series starts with Rowen Frazer, the VP of Marketing and Design at Graff. In our conversation, Rowen explains his background in golf, how he ended up at Graff and why he thinks we are only just scratching the surface with analytics in golf.