Continuing our Behind the Ball series that provides an in-depth look at Graff Golf, strategic advisor Ari Friedman joins the show. In this conversation, Ari really goes into his background in business, what led him to start consulting Graff, his opinion of what makes a great startup, where Graff is at in the process of establishing itself and a lot more. This is a cool episode because Ari has a ton of experience and can give both an outsider’s and insider’s perspective on what the company is like, which is such a valuable thing to have. 
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