31 min listen
Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS
FromDemand Gen Chat
Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS
FromDemand Gen Chat
ratings:
Length:
38 minutes
Released:
Aug 15, 2022
Format:
Podcast episode
Description
Episode Description
In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work.
We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns.
Show Notes
Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Darrell: https://www.linkedin.com/in/darrellalfonso/
Check out Amanda Natividad’s content: https://twitter.com/amandanat
About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work.
We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns.
Show Notes
Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Darrell: https://www.linkedin.com/in/darrellalfonso/
Check out Amanda Natividad’s content: https://twitter.com/amandanat
About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
Released:
Aug 15, 2022
Format:
Podcast episode
Titles in the series (32)
Lead scoring is broken, customer success marketing, Slack communities | Hana Jacover from MadKudu by Demand Gen Chat