Michael Lombardi spent three decades in the NFL as an executive with the 49ers, Browns, Eagles and Raiders. From 2014-16 he was also an assistant to the coaching staff of the Patriots. In addition to his current work with The Athletic, he’s also worked for other media outlets, including Sports Illustrated, the NFL Network, NFL.com and The Ringer. He is a frequent guest on talk shows, podcasts, and NFL shows. Lombardi worked alongside such NFL legends as Bill Belichick, Bill Walsh, and Al Davis. He and basketball coaching legend, George Raveling, provide daily insights through their site The Daily Coach. The former Cleveland Browns General Manager also hosts his own podcast "The GM Shuffle" with Adnan Virk, and co-hosts a Saturday morning sports betting program on Sirius XM for Vegas Stats & Information Network. In late 2018, Lombardi released Gridiron Genius: A Master Class in Winning Championships and Building Dynasties in the NFL, featuring a foreword by Bill Belichick. In today’s episode, we discuss: Bill Belichick's secret sauce with the Patriots What the best coaches do better than anyone else How championship cultures are built Whether a coach will be successful or not Why teams like the Cleveland Browns are not successful ... and so much more!!!   Resources, Books, and Links  Daily Coach Website: http://thedaily.coach Daily Coach Facebook:   http://facebook.com/TheDailyCoach Daily Coach Twitter:  @TheDaily_Coach Mike's Twitter: @MLombardiNFL Mike's Instagram: @MLombardiNFL Click here to listen to Mike's GM Shuffle Podcast Gridiron Genius: A Master Class in Building Teams and Winning at the Highest Levels by Mike Lombardi Trillion Dollar Coach: The Leadership Playbook for Silicon Valley's Bill Campbell  by Bill Campbell Past "Success is a Choice" podcast episodes of interest . . . Bill Curry (2x Super Bowl Champion & former Alabama Coach) - Episode 134 Kevin Eastman (former NBA Coach & Executive) - Episode 121 Don Yaeger (NY Times Best-Selling Author) - Episode 118 Gary Reasons (2x Super Bowl Champion) - Episode 105 Jon Gordon (Author of "The Energy Bus") - Episode 100 JJ Birden (former Kansas City Chief WR) - Episode 073 Shemy Schembechler (NFL Scout & Son of Hall of Fame Coach) - Episode 042 Dwane Casey (2018 NBA Coach of the Year) - Episode 001 Mike Lombardi in Action https://www.youtube.com/watch?v=VM5mcyiMdoI https://www.youtube.com/watch?v=Hv3jG6FHTxc https://www.youtube.com/watch?v=7d0HQm62HWM This Episode is Sponsored By Audible Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, Jon Gordon, and Pat Williams). Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice. Rate and Review Please consider rating the podcast with 5 stars and leaving a quick review on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. Thanks again for listening and remember that “Success is a choice. What choice will you make today?”   Jamy Bechler is the author of The Leadership Playbook, host of the Success is a Choice Podcast, professional speaker, and trains organizations on creating championship cultures. Bechler spent 20 years as a college basketball coach and administrator. He has worked with businesses and teams, including the NBA. Follow him on twitter at @CoachBechler. To connect with him via email or find out about his services, please contact speaking@CoachBechler.com. You can also subscribe to his insights on success and leadership by clicking here.