Should you create a book from your podcast topic? Today's guest did just that...Jeff Brown of the Read To Lead podcast (I've been on there a couple times) just launched a book by the same name. In this interview we talk about: -why he decided to write & publish a book after years of podcasting -tips for working with a co-author -how to write a book about a topic if you don't think you have enough content -How to get endorsements for your book - getting people to say yes, and how to use endorsements to sell more books -Advice for other podcasters thinking about writing a book ...and so much more! You don't want to miss this episode. :)