About a year ago, my friend, Sammy Jo, who works with me on my content creation and producing this podcast, she recommended this business book to me called The Pumpkin Plan. She recommended it at the time that I was launching this new brand that I have. I had just launched this podcast, and I added this book to my long list of books that I wanted to read. As we were starting to do research and kind of figure out what content we wanted to make, she started asking me these questions that were really good questions to challenge my thinking and think outside the box with work and not just go the same direction that everyone else was going, but to blaze a new trail and do something different. And it challenged me. It challenged me to push pause on all of my own ideas, to zoom out a little bit, to get some more perspective, and ask better questions, not only of myself, but of my clients, my audience, and my work. So, I've been so excited to read this book since then. Let me just say it did not disappoint. I'm really excited to dive in today and share what I learned! For the full show notes, visit nancyray.com/podcast/78.   Resources from this episode: The Nancy Ray Book Club The Pumpkin Plan, by Mike Michalowicz Cultivate What Matters Episode 009 - The Secret to Success in Business Episode 004 - Seasons of Business Shout Color Catchers Some of the links above are affiliate links, which means that I do receive a small commission if you use those links to make a purchase, at no extra cost to you! I truly appreciate when you choose to use them!