Thinking about writing a book? Author and book coach Jennie Nash is our guest for the 139th episode of The Copywriter Club Podcast. Although we’ve talked about writing a book on the podcast before, Rob and Kira wanted to go even deeper on the topic, as well as learn what it means to be a book coach. We learned a lot from the discussion. Here’s what we covered:
•  how she became a book coach and landed book deals for her first 3 clients
•  the embarrassingly easy process of writing her own first book
•  where creativity and book ideas come from
•  when someone should consider working with a book coach
•  where writers go wrong in the book writing process
•  the three critical motivations that drive people to write books
•  the she turned book coaching into a thriving business
•  whether copywriters should have a book to support their businesses
•  the place ego plays in writing a book
•  how she prices her coaching packages and what they include
•  the importance of structure and where you can find them

If you've even considered writing a book, you should listen to what Jennie has to share. Click the play button below, download the episode to your favorite podcast app, or scroll down to read a full transcript.



 
The people and stuff we mentioned on the show:
The Creative Habit by Twila Tharp
Jenny’s website
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Intro: Content (for now)
Outro: Gravity

 
Full Transcript:
Rob:   This podcast is sponsored by The Copywriter Underground.

Kira:   It's our new membership designed for you, to help you attract more clients and hit 10K a month, consistently.

Rob:   For more information or to sign up, go to thecopywriterunderground.com.

What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two, to inspire your own work. That's what Kira and I do, every week, at The Copywriter Club Podcast.

Kira:   You're invited to join the club for episode 139, as we chat with book coach, Jennie Nash, about writing and publishing a book, working in the publishing industry, what her writing process looks like, and how we can avoid the mistakes authors usually make when sitting down to write a book. Welcome Jennie.

Rob:   Hey, Jennie.

Jennie:          Hey, thanks for having me.

Kira:   Yeah, great to have you here. So, let's kick this off with your story, how did you end up as a book coach?

Jennie:          Well, I guess we should start out by saying what a book coach is, because a lot of people have never heard that term.

Rob:   That's the question, what is a book coach?

Jennie:          And I may have made it up, I don't know. I mean, I'm not claiming to have started the internet kind of thing. But, lots of people have been using this term, but the way I distinguish it, is that, an editor usually works on a piece of writing after that piece of writing is finished, in order to move it forward and make it better. And a book coach helps a writer while they're writing. So, the way I describe it is, it's like a personal trainer for your writing life. And a book coach is focused on book writing. So, that's what a book coach is. And I stumbled into this career after a career as an author. I had published seven books in two genres, mostly with big five publishers. And I was teaching at the UCLA writers program, which is actually the largest adult focused writing program in the country. And what I realized when I began teaching, I taught there for 12 years, and I realized that I was teaching systems. And that, nobody else around me was teaching systems.

And it began to be quite obvious that I was doing something different. And I didn't know I was doing that, it just was a thing that I naturally did. And as a result of that practice, I guess, I would call it,