Episode #163. It’s time to talk all things media and publicity! I’m thrilled to have Selena Soo on the podcast for a second time and in this episode, we’re diving deep into another direction. Namely, how media helps us develop deep relationships with our audience. From when to jump into media to the unexpected opportunities you’ll find once you put yourself out there, Selena shares tons of fascinating insights on taking your publicity and your business to the next level. In This Episode You’ll Learn:How earning publicity can be a collaborative processWhy Oprah doesn’t want you to wait to start getting mediaThe hidden benefits of media that open up huge opportunitiesHow and why to share your vulnerable story with the worldFavorite Quotes“It's one thing for you to tell everyone, ‘Hey, I'm the best at what I do.’ But if you're the only person saying it, you're not going to be the go-to gal, right? You need other people be like, ‘Oh my gosh, she's the one to go to.’”“The first things that will come up when someone Googles you will be your website and your social media profiles. Immediately after that, it's your publicity.” “Your media doesn't disappear. People can continually find it and you can use those media logos for the lifetime of your business.”Discussed on the ShowPrevious Go-to Gal Interview with Selena SooI was in an emotionally abusive relationship, even as a smart and successful woman.jaclynmellone.com/calendarjaclynmellone.com/selenaMore About Selena:  Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico.Find  Selena:Website Facebook