Today’s case study explores unscalable strategies that actually create scale. Now I know that sounds like an oxymoron, but we are here to talk to our guest, Michelle Kwok, about how she grew FLIK to 10,000+ members in a surprising way that didn’t require any funding. A little introduction to Michelle if you are unfamiliar with her… she is a medical science student turned social entrepreneur who co-founded FLIK, a platform connecting female leaders and learners across the world through meaningful career experiences. FLIK was recently acquired by Rumor Avenue, so Michelle now serves as a partner at Rumor Avenue as well as a part-time Chief of Staff of FLIK, in addition to leading operations for the longevity biotech fellowship at On Deck, an organization accelerating the top founders, operators, and investors looking to revolutionize the field of longevity science. She is so impressive as she has done all of this by the age of only 23.One of my favorite quotes that I pulled to give you the perfect preview of what you’re about to hear is “You do the things that are unscalable first in order to do things that are scalable in the future”. I won’t spoil the context surrounding that quote in the episode, but if you’re looking for scrappy ways to grow your community in non-traditional ways, without using funding or ads, this episode is for you!Connect with Michelle:https://www.weareflik.comUse code 'CEO30' for 30% off a membership at FLIK!https://www.instagram.com/weareflikhttps://www.twitter.com/weareflikhttps://www.linkedin.com/company/weareflikhttps://www.linkedin.com/in/michellebkwokhttps://www.twitter.com/michellebkwokIf you enjoyed today's episode, please:Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients