Episode 304 was inspired by one of our most often asked questions: “How can I sell or do long-term periodization when I have clients who are only buying 12-week blocks?”   Over the next hour we’re breaking down exactly how to unlock the doors to success for your clients more quickly, and why you want to be the coach who’s a locksmith, not just a coach with a key.    If you enjoyed this episode, make sure to check out the Programming Course with James Thayer and James Macintosh kicking off in September. Just like this podcast episode, this course will have a BIG impact on coaches and trainers who want to start thinking and adapting how they approach programming.  James Macintosh@coachjamesmac    James Thayer @thayer2513   New Course ALERT! Pre-Script™️ Programming Principles Certification (Taught by Pre-Script coaches James Thayer & James Macintosh). Join us as we deep dive into programming principles and get equipped with the tools necessary to understand and apply a periodization model to manage clients and athletes at all levels of performance. Class starts early September Check out our new sponsor Vivobarefoot ! www.vivobarefoot.com/RXD If you’re looking for a shoe for training, look no further then Vivo. Click the link and get 20% off your first order.   Don’t miss the release of our newest educational community - The Pre-Script ™ Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.  For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!