Palm oil is a complicated issue. The supply chain itself is very complicated and crosses several borders. The products made from palm oil are touched by many hands before they reach the shelves. And it will reach the shelves, in the US palm oil is in about 50% of packaged goods. That's why the RSPO (Roundtable on Sustainable Palm Oil) is so damn impressive. They are tackling the certification process with board members from every step of the supply chain and beyond. And they are doing it with urgency because it is urgent.