Rob Greenfield thinks differently than the average bear. He dreams up big, challenging and exciting projects that push him forward as an individual and often push sustainability issues into the spotlight. He doesn’t force the conversation but naturally lets curiosity bring people to him. And seeing a man walk around NYC in a 75-pound trash suit does make people curious. But he wasn’t always this way. He wasn’t born altruistic or free from the concern of what others think. Instead, he's dedicated years to fighting food insecurity and social norms. And because of that, is a greater inspiration to every one of us. www.robgreenfield.tv