Embarking on extreme tasks to bring attention to important issues. In This Podcast: Rob Greenfield lived a fairly normal American life until 2011 when he began reading and watching documentaries that helped him realize he was contributing to the destruction of our planet. That was enough to set him on a course of performing extreme actions in order to motivate others to change as well. Having already taken three separate bicycle rides across America doing good deeds and showing ways to make less of an impact on the planet, he’s embarking on his biggest adventure yet—going an entire year eating only what he produces or forages himself. Don’t miss an episode! Click here to sign up for podcast updatesor visit www.urbanfarm.org/podcast Rob Greenfield is an adventurer, environmental activist, humanitarian, and dude making a difference. He is dedicated to leading the way to a more sustainable and just world. Rob has visited 6 continents and 40 countries, lived off-grid in a tiny house, wore a trash-suit for a month, dove in more than two thousand dumpsters, cycled across the U.S. twice on a bamboo bicycle, traveled over 7000 miles from Brazil to Panama relying on the goodness of humanity, participated in a cross-country good deeds bike trek, and shared all this to inspire change in others. His next project is going an entire year without eating food from grocery stores, restaurants, or even eating or drinking at a party.  He will be growing and foraging 100% of his food for an entire year. Go to www.urbanfarm.org/foodfreedom for more information and links on this podcast, and to find our other great guests. 411: Rob Greenfield on Food Freedom Project.