A Gisborne family, embedded with five generations of wool handling experience, felt a responsibility to their whenua and community in Tairāwhiti Gisborne to bring the wool industry back to its best so they created a super wool - a Wisewool. It’s a revolutionary material engineered by intertwining wool fibres into tiny spring-like buds. Wisewool director, Harry Urquhart-Hay, spoke to Rural Exchange’s Hamish McKay and Dominic George about adding value to New Zealand’s wool industry.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.