On this episode of Rural Exchange, We speak to Brian Richards about being described as a ‘god’ of marketing New Zealand’s premium food and fibre, We speak to Erica from AgFirst about how we can get on the road to great communication of reality on the pathway to cleaner, healthier rivers we can all be proud of.

Rural Exchange (REX) with Hamish McKay​, Richard Loe & Sarah Perriam. For all the ways to listen/watch, visit www.radiolive.co.nz/rexSee omnystudio.com/listener for privacy information.