In this episode, we discuss Communication Awesomeness® Principle 4: communication must be strategic. We talk about how communication is complex and unpredictable and share ways to prepare for important conversations. And most importantly, we introduce our "WTF" strategy!  In our podcasts, we discuss communication tips that will help you stand out, move up, and win more often in a crowded professional world. We would love to hear from you! Email your questions or comments to questions [at] ovient [dot] com . Want to start a conversation with other listeners on Instagram and Facebook? Follow us at @communicationsnacks You can find our book on Amazon at https://amzn.to/2VSAPFn If you are interested in learning more about our Communication Awesomeness Coaching program, you can read about it here: http://www.ovient.com/communication-awesomeness-coaching/ If you are looking for training for yourself or for your team, you can find us at http://www.ovient.com/communication-snacks-podcast/