Kathy Cornwell has over 15 years of editorial experience across numerous fields, including the art and craft industry. She has experience writing blog posts, newsletters, worksheets, and other content for artists and other creative entrepreneurs. Kathy has copyedited books, quilt patterns, brochures, websites, and many other types of creative content. She has over a decade of editing, writing, and business experience; hands-on experience with art and craft businesses as an employee as well as a hobbyist and a fervent collector; and she has kept up with technological changes as they’ve come. In this episode, we discuss why and how Kathy was able to make a pivot in her business, what brand voice is and why it’s important for your business, and how to find an editor. We also recap the Craftcation conference.   Show notes: NacheSnow.com/86