Everyone hates it when the dentist tells you to floss. It’s like that thing that you know you need to do - that will prevent most of the issues with your teeth and gums yet you don’t do it. And you certainly don’t meet many people who say they LOVE flossing. Right? Well, Chrystle and Catherine are changing that and the way we think about flossing. 
Founded by a dentist and her self confessed lazy flosser sister, Cocofloss is on a mission to make flossing a fun and rewarding part of everyone’s self-care routine. They set out to make it a ritual to love instead of something that was a total pain in the butt. By tapping into human behaviour and taking note from brands who create stunning packaging and products that women actually want to highlight on their bathroom shelfie, Cocofloss set out to create a beautifully packaged piece that you’d be proud to display at the front and centre of your bathroom cabinet to keep it front of mind. 
They also took other pain points like how it felt between your teeth, the colour of floss, the smell of the floss and even what its made from to flip the current experience upside down and make this something a ritual you actually enjoy doing every single day. 
This episode got me wanting to floss immediately and I hope it does the same for you!
LINKS WE MENTION 
Cocofloss Website
Cocofloss' Instagram
Female Startup Club's Instagram
Book: The Dental Diet by Dr. Steven Lin

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