59 min listen
Ep11: The Multi Platform Story Ecosystem: Brian Seth Hurst: StoryLabs & Screen Australia Clinic
Ep11: The Multi Platform Story Ecosystem: Brian Seth Hurst: StoryLabs & Screen Australia Clinic
ratings:
Length:
44 minutes
Released:
Feb 2, 2013
Format:
Podcast episode
Description
The Multi Platform Story Ecosystem - Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good, Legion of Extraordinary Dancers, Supernatural. Using his four models (1) Heres the Story (2) I'm Listening (3) My World and Welcome To It (4) Take It, Its Yours - Brian looks at the power of Fan Fiction alongside professionally created Canon and how campaigns must always involve users to great or lesser degrees. He begins by painting a broad picture of how to develop storyworlds and map them across a multi platform ecosystem - while constantly keeping your eye on the franchise as it spreads into user created content.
The Story of Transmedia Marketing Stories - A presentation by Brian Seth Hurst, given at the StoryLabs & Screen Australia labs and digital ignition seminar held in Sydney in late Nov 2012. StoryLab's Podcasts: Recorded and Produced by Gary P Hayes
The Story of Transmedia Marketing Stories - A presentation by Brian Seth Hurst, given at the StoryLabs & Screen Australia labs and digital ignition seminar held in Sydney in late Nov 2012. StoryLab's Podcasts: Recorded and Produced by Gary P Hayes
Released:
Feb 2, 2013
Format:
Podcast episode
Titles in the series (16)
Ep02: Story Community: Laurel Papworth: StoryLabs & Screen Australia Clinic: A presentation from Laurel given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Robertson in late November 2011. Podcast Recorded and Produced by Gary P Hayes. by StoryLabs Multi Platform StoryTelling