Have you ever heard of the term, “Black Swans” or “Gray Rhinos”? Black Swan are events that we never saw coming, while Gray Rhinos are the things we see from a mile away. In this episode, author and strategist Michele Wucker explores the gray rhino and risk fingerprint metaphors and translates big picture trends in ways everyday folks can apply to their lives. 


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Guest Bio:
Michele Wucker is a strategist and the author of four books including the global bestseller, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. The metaphor and principles from her book have moved markets, shaped financial policies, and made headlines around the world. It helped to frame the ignored warnings ahead of the COVID-19 pandemic and have even inspired the lyrics of the hit pandemic pop single, “Blue & Grey” by the mega-band BTS. Michele’s 2019 TED Talk has attracted over two million views. 

Additional Links:
Learn more about Michele’s research here.
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