Today's guest is Armin Vit. He is the CoFounder of Under Consideration and the Brand New Conference as well as a Graphic Designer. During Part One of this episode we talk about:-the band logos he doodled for years before pursuing Graphic Design.-what really lit the design fire for him and why it took until the third year of his design degree. -the Under Consideration startup story.-the one logo that he saw and has just stuck with him. -the senses you can interact with using print, how you can make a long-lasting impression with print, and some of the crazy print things they have done for the Brand New Conference. I always love talking to business owners and hearing their scrappy startup stories. No matter how successful the business is now, they usually have very humble beginnings. Like a business plan written on a muffin bag. @ucllc @arminvit @bryonygp