Emotions sell, and music is the sound of emotions. How and why does background music have an especially strong influence on what we buy and how much we're willing to pay? And why is audio branding a growing, research-backed business trend? Links and notes related to this episode can be found at https://mpetersonmusic.com/podcast/episode107 Connect with us: Facebook: https://www.facebook.com/EnhanceLifeMusic/ Instagram:  https://www.instagram.com/enhancelifemusic/ LinkedIn: https://www.linkedin.com/in/mpetersonpiano/ Twitter: https://twitter.com/musicenhances Sponsorship information: https://mpetersonmusic.com/podcast/sponsor Leave us a review on Podchaser.com! https://www.podchaser.com/podcasts/enhance-life-with-music-909096 In-episode promo: https://heidikaybegay.com We are giving away a free copy of Pavle's e-book, How to Hook Your Customer With Music, to one of you! Email me (mindy@mpetersonmusic.com) a screenshot of either your social media post about this episode, or your review of the show on Apple Podcasts or Podchaser.com by September 6, 2021, to be entered in the drawing. Include "Hook book" in the subject line, as we do have another book giveaway going on (listen to last week's episode for details on that).