Ron Adner is the leading strategy thinker on the topic of business ecosystems. He is the author of The Wide Lens: What Successful Innovators See that Others Miss and a new book, Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World. Ron shares important insights on the language of strategic alignment to help you navigate the new world of coalitions and ecosystems. If your new value proposition requires rewiring your relationships - you’re in an ecosystem where there is interdependence. It takes a new language to teach new strategies, and the rewards can be great. Listen in to see if you should be shifting your perspective.   Key Takeaways [2:10] Much of what Ron writes is on how to think about innovation and make sure you are doing the right work. He stresses efficient, effective action. [3:24] What kind of shifts will disrupt your ecosystem? Modern disruptions change the ecosystem, for example, making a change in how healthcare is delivered and changing the boundaries of industries. [7:11] The COVID-19 pandemic disrupted the work ecosystem. It’s a virus; it’s supposed to stay in its healthcare box. It broke through boundaries to affect international relations, trade, supply chains, and more. An ecosystem disruption requires an ecosystem response. Ron shares a link for listeners to read Chapter 1 of his book, for free, to learn about the challenge we are all facing. [10:45] In 95% of conversations where people use the word “ecosystem,” you could substitute the word “mishmash,” with no loss of meaning. Ron claims there is a lack of structured thinking about ecosystems. He shares a specific definition of ecosystem, and how it connects to whether or not your new value proposition requires rewiring relationships. [12:53] Hans Rosling wrote in Factfulness about the secondary and tertiary effects of the globally important decisions we make. Ron says people can’t confidently discuss third-order consequences. His work is built on the structure of interdependence; understanding the system that is implied by a value proposition. Think about the structure of the system that needs to come together for the proposition. [16:35] Ron believes that if we can think more broadly about the set of parties we are going to interact with, a lot of things become easier to see. It requires flexibility and true empathy for the counterparty’s position. [18:36] When writing his book, Ron discovered that the structure of interdependence is changing. It’s necessary to know what the changes are. In Jack Welch’s GE, it was clear what the industry was and easy to rank who was number one. Today, all sorts of parties are on the same game board playing different games. Choose the game you want to win! Winning the wrong game can feel a lot like losing. [21:05] Meeting the clients’ needs better than the competition was the traditional execution lens and it is still needed. But is that all that’s needed? Is your ability to deliver on that promise entirely within your capability set, or are you going to be relying on other parties and partners to do something to enable you to deliver, not your product or service, but the value proposition that you’re making? [22:50] Is it better to follow the traditional execution of the value proposition? It depends on whether you have easy access to the abilities and resources needed to deliver on that proposition. If not, you need an ecosystem of partners that can do something to enable you to deliver on the value proposition. And you need to put them on the same pedestal to maintain the value proposition. [23:45] Ron shares a case study from Michelin, and their run-flat tire. They didn’t invest enough in their service garage partners and the product collapsed. Critical partners are just as important to strategize for as your end consumers. [24:50] Jan cites Steve Justice, former program director for Lockheed Martin, saying, “You’ve got to stand in the future. And if people are laughing at you, you know y