Today's guest is the amazing Sabrina Horn.Sabrina is an award-winning CEO, C-suite advisor, communications expert, speaker, and now author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for over a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. One of very few female CEOs in Silicon Valley in the early 1990s, Sabrina is here today to share why “Fake it till you make it” just doesn’t work—at least, not long enough to build a sustainable business. Sabrina’s firm became one of the most iconic enduring firms in the tech world, winning accolades for Best US Employer and Best Tech Agency.  She successfully sold her firm in 2015 and is now CEO of HORN Strategy, LLC, focused on helping entrepreneurs and CEOs navigate the early stages of their businesses.She has written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com, and is a frequent speaker at leadership conferences.Sabrina is the author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success, releasing June 22.Listen as we discuss:How Sabrina found her business success as a woman in the '90s.Why she let several clients go for violating the values of her company and felt richer.Operating with authenticity and candor is priceless.Her new book, and why she chose to dispel the toxic strategy of fake it till you make it.How to create an image without lying or deceitful spins. (Job interviews, for example).There is a grave need for us to tell the truth, for our own good.Instagram: @mo_gawdatFacebook: @mo.gawdat.officialTwitter: @mgawdatLinkedIn: /in/mogawdatWebsite: mogawdat.com/podcastConnect with Sabrina Horn on Instagram @sabrinahorn, Twitter @sabrinahorn, and her website, sabrinahorn.com.  Don't forget to subscribe to Slo Mo for new episodes every Sunday and Thursday. Only with your help can we reach One Billion Happy #onebillionhappy