Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it. My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.Mentioned in this episode: Pabst Blue Ribbon Is Facing Backlash Over This Now-Deleted Tweet, Mashed, January. 5, 2022 Lead Balloon Episode 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike #BluesClues25 Tweet Burger King 'Women Belong in the Kitchen' TweetNeed help preparing for a PR crisis?Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022