What decides who wins and loses a match? Technique? Tactics? Or the hidden power of momentum? Alistair Higham’s a leading momentum expert and explains why it’s so important. He’s also responsible for GB University tennis and is a former LTA National Team Manager. Finally, as you’ll hear, Alistair was my first ever coach in Cumbria and he’s as passionate about our brilliant sport now as he was back then.Alistair has just launched his new online courses on making the most of the opportunities momentum presents. Find out more here: www.coachingedgeuk.com where you can try the taster course for free or use the promo code MOMENTUM for 20% discount from the full courses.You'll also find lots of information on momentum here: www.momentuminsport.com.For information on GB University tennis, please visit: www.lta.org.uk/universities