My guest for today is Mike Kim, author of “You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.” Mike’s expertise has always been invaluable, but it’s essential right now, when so many smart and talented people are pivoting in the post-COVID world. If you want to learn how to position your expertise in the most effective way possible, then listen in!