What was the first children's book you ever read? Mine was The BFG by Roald Dahl. Thinking of that book could help you tell better stories and even connect with readers today.That's an approach branding consultant and children's book author Leah Komaiko recommends.In this interview, Leah explains: How she got started writing children's books Why the first children's book you ever read is so important What effective copywriting looks and sounds like Why I (and you) should re-read the first children's book you remember...and      what it could mean for your creative workAnd lots more.I start by asking Leah to describe how she transitioned from writing children's books to advising Fortune 100 clients about storytelling.ResourcesStory by Robert McKeeThe BFG by Roald DahlQuote "I discovered, in writing kids' books, that there's a very strong connection between what makes a great kids' book and what makes it a very powerful brand."Attention writersGrammarly is one of my favourite proofreading tools. Now, claim a 20% discount with this Grammarly coupon--- Send in a voice message: https://anchor.fm/becomeawritertoday/messageSupport the show