I am terrible at fashion. Well, maybe not too terrible. I can dress myself. I look nice on occasion. But I definitely don’t know the ins and outs, let alone from a UX writing context. That’s why I enjoyed my conversation with Annie Adams so much. At the time we spoke. Annie was working as a UX writer in the fashion industry (she’s still a UX writer, just in a different industry now). Our conversation covered so much - best practices for testing copy, the nuances of the fashion industry, and much more. You’ll just have to listen to find that all out. Enjoy!