Should small startups care about cybersecurity? Did you know that the average cost of a ransomware attack is $500k? For most small businesses and startups, this means they go out of business. Even if they can afford to pay the ransom, the reputation damage is permanent. For that reason, more than 60% of small businesses & startups never survive the attack. Scary statistics. Brian Fritton, CEO & Founder of Havoc Shield shares how they’ve taken the technical and legal ocean of complexity in the security arena and turned it into a simple step-by-step action plan that integrates many of the products, services, and policies companies normally need to wade through and implement individually. Brian discusses why cybersecurity is not only for the big players as 43% of attacks target brands under 500 employees. He also shares easy-to-apply strategies that can literally save the businesses of everyone listening. Finally, we talk about how something as simple as putting a cybersecurity badge on your website increases the conversion rate by more than 5%. And that’s just one of the underleveraged strategies.