Medtronic's Security Ambassador program has seen tremendous growth and engagement in recent years. Learn how they gave their program a shot of adrenaline and haven't looked back since.   Cybersecurity teams today are inundated with tools that provide an abundance of alerts and data about threats, gaps, vulnerabilities and everything in between. While security tools are critical to operating a cybersecurity program and produce helpful data, they should never dictate an organization’s cybersecurity strategy. Instead, Amad Fida, CEO & Founder of Brinqa, explains why business priorities should be the foundation for any company’s cybersecurity strategy. This segment is sponsored by Axonius. Visit https://securityweekly.com/axoniusrsac to learn more about them!   Economic uncertainty has forced IT and security leaders to be more cautious than ever when increasing spending and team size. Suh dynamics give CISOs and CIOs an opportunity to demonstrate value by going beyond “merely” defending the organization from threats. We can contribute toward the organization’s efforts to constrain costs by looking inward at existing tools and assets to understand deployment, usage, and value. We can do this by ensuring the company is making the most of what it already has – and eliminating the spend that’s not being utilized in the most effective way. This segment is sponsored by Brinqa. Visit https://securityweekly.com/brinqarsac to learn more about them!   Visit https://www.securityweekly.com/bsw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly   Show Notes: https://securityweekly.com/bsw306