I recently read a fantastic book called Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About it by Tien Tzuo, the founder, chairman, and CEO of Zuora. The books talks about how we're at a pivotal moment in business history, one not seen since the Industrial Revolution. The pure product economy is nearing the end of a 120-year-run and the world is shifting towards services. Companies like Spotify, Netflix, and Adobe have led the way, but in five years, we'll be subscribing to everything: information technology, transportation, retail services, healthcare, even housing. In Subscribed, Zuora CEO Tien Tzuo (who coined the phrase “Subscription Economy”) explains how the shift to a recurring revenue model really works -- and how business leaders can nail the transition. Consumers are choosing outcomes over ownership. The world is shifting to subscriptions. The book not only made me think about how subscriptions are impacting my life but how they are changing and creating new business models too. Zuora’s subscription management platform helps businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage. In short, Zuora is Powering the Subscription Economy® with our unified order-to-cash system. Zuora supports over 1000 customers worldwide including Dell, Vivint, Schneider Electric, Box, The Financial Times, and General Motors. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney, and Tokyo. I invited John Phillips, MD EMEA at Zuora onto my daily tech podcast to talk about about how Zuora is The Subscription Economy Leader, at the heart of this shift. We also talk about how they are enabling business and subscriber freedom across the globe.