EU092: Aligning Your Marketing and Paid Advertising Expectations

EU091: The Future of Email Marketing Tools with Jake Cohen: Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

29 min listen

EU094: How Companies Like Apple Secretly Inspire You To Buy Their Products: Brand Identity and how it shapes the way your business markets its products is discussed by Jason, Kevin, and Paul in today’s episode of eCommerce Uncensored. The conversation starts by Jason mentioning a potential client and the proposal that is being... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

29 min listen

EU087: Growing Your Email List with Brian Whalley: Kevin and Jason discuss their experience of attending a conference at Klaviyo in Boston and the amazing insight they gained. They are joined by Brian Whalley, Director of Product at Klaviyo. The guys start the episode by praising the corporate culture ... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

42 min listen

EU097: How To Generate More Revenue Using Your Black Friday Cyber Monday Sales: Statistics from this year’s Black Friday & Cyber Monday are covered in this week’s episode with Kevin, Jason, and Albert. The conversation starts off with Jason suggesting everyone watches the new Creed movie. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

39 min listen

EU085: The Magical Disney Funnel – Part 2: Recent trips with their families to Disney are discussed by Jason, Kevin, and Paul on this episode of eCommerce Uncensored. They expand on the funnel concept and some of the strategies Disney uses to gain consumers. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

40 min listen

EU101: Staying True To Your Message and Goals in 2019: Staying true to your vision and your messaging is the topic covered in today’s podcast with Kevin, Jason, and Paul. The guys start out by discussing the previous Episode 100 and the podcast in general. It has been a long journey and we even almost quit... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

29 min listen

EU093: Predictive Behavioral Data with Eric and Ezra: On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo. The guys mention our Facebook group and the wonderful communicatio... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

33 min listen

EU108: When & How To Use Influencers: Influencers are discussed on this week’s episode of eCommerce Uncensored. The topic was brought up by one of our new hires, Brianna, who has her own eCommerce store on the side. Brianna had some questions regarding when to use influencers and how to ch... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

28 min listen

EU105: Simplifying Facebook Ads Targeting: Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored. Kevin and Jason start off by discussing the email they received from Klaviyo recently updating them on the impressive new technology and features that is availa... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

19 min listen

EU090: Email Marketing… Are You Sending Enough?: Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

26 min listen

EU095: Optimizing Your Black Friday Cyber Monday Marketing Strategies: Black Friday and Cyber Monday are the topics covered on this week’s episode with Kevin, Paul, and Jason. The guys discuss how this time of the year puts people in the mindset to purchase more. Even though the same deals may be available the entire year... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

25 min listen

EU089: Email Automation and Flows with Alex Edelstein: The Boston Klaviyo Experience is expanded on by Kevin and Jason. They are joined by Alexandra Edelstein, Senior Product Manager at Klaviyo, dealing primarily with flows, or automations that can help grow your business. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

41 min listen

EU131: The Key To Facebook Ads: The Right Offer At The Right Time: There’s no sugarcoating it, Facebook Ads are harder than they look. Luckily for us, we have been having some serious success running Facebook Ads for a number of our clients recently. And we just wanted to share some of the success with you, by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

33 min listen

EU113: How eCommerce Businesses Leverage Facebook To Generate Leads: How eCommerce Businesses leverage Facebook to generate leads is the topic covered in this week’s episode of eCommerce Uncensored. The guys start off by taking some time to talk about Klaviyo and some of the new features they’ve been rolling out lately.... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

23 min listen

EU092: Aligning Your Marketing and Paid Advertising Expectations: Aligning your expectations from paid advertising is a major topic covered by Jason, Kevin, and Paul on this episode. The guys start to discuss the advertising and data analysis strategies regarding Facebook Advertising. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

29 min listen

EU088: Quality Over Quantity: The importance of quality over quantity in regards to traffic to your site and digital marketing is discussed. The guys bring in examples from a client they are taking on that are facing similar challenges to those that the listeners may be having. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

29 min listen

EU086: Selling Doesn’t Stop When You Make a Sale: The guys are joined by special guest Josh Pasternak, also know as Chazz Rockwell. Josh is a professional DJ who also happens to be Kevin’s brother in law. This episode starts off by paying homage to September 11th and reminiscing where they were, by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

42 min listen

EU103: How & Why to Build Facebooks Audiences For Your Store: This week’s episode expands on last week’s topic of Facebook Ads and dives a little deeper into Audiences. Jason starts off by describing the experiences we have been having with a client of ours and some of the email and marketing processes we are imp... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

20 min listen

EU096: Last Minute Black Friday & Cyber Monday Tips: Last minute Black Friday & Cyber Monday marketing strategies are covered in Episode 96. Jason states that this week is an excuse for you to annoy your customers. The consumers are in a buying mood and there are many ways to take advantage of that menta... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

23 min listen

EU098: Building Customer Relationships With Your Messaging: Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. The guys start by discussing the trip they took to California to speak with a new client who was acquired through a listener. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

31 min listen

EU100: How a Listener Went From Zero to Six Figures: This is our 100th Episode of eCommerce Uncensored! On today’s episode, Jason and Kevin interview Josh Avila, a long-time listener of ours who has had recent success using the strategies we recommend in our podcast as well as the Klaviyo platform. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

42 min listen

EU102: Beginners Guide to Facebook Ads Targeting, Testing, and Budgeting: Facebook Ads is the main topic covered in today’s episode of eCommerce Uncensored. Jason starts off by giving some background on the changes we are going through as an agency especially regarding growth. The reason we decided to chose this topic for ... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

24 min listen

EU099: How To Measure ROI In 2019 With Multiple Sales Channels: Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. Measuring your Return on Investment with multiple sales channels is the topic discussed on Episode 99 with Kevin, Jason, and Paul. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

28 min listen

EU134: Building Brand Awareness Offline For Your Online Business: Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

30 min listen

EU107: The Debate Between Organic & Paid Social Engagement: Paid vs Organic Social Media Engagement is the topic covered in this week’s episode of eCommerce Uncensored. The guys get into a pretty passionate debate, with Kevin & Paul being on the side of organic social engagement while Jason is on the side of pa... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

24 min listen

EU114: Email Frequency: The Key To Generating More Sales: In this week’s episode of eCommerce Uncensored, we discuss why you should use email frequency to generate more sales. Jason has recently experienced some push back from one of our clients regarding sending plain text emails. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

27 min listen

EU110: Starting An eCommerce Business From A to Z: Starting an eCommerce Business from A to Z is the topic covered in this week’s episode of eCommerce Uncensored. We have a new face on our podcast today, Brianna, who is our recent hire and web designer. Brianna has her own eCommerce business and has a ... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

26 min listen

EU129: How To Build Brand Loyalty For Your eCommerce Store: Welcome to the final episode of the series that describes the process we use right here at our own agency for our clients! This week we’re talking…. LOYALTY!! WOOP WOOP Having a customer buy for you is great, by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

19 min listen

EU124: Struggling With Your Message? Here’s Why: Most people think that they have a pretty clear understanding of who their customer is. What we learned is that may not always be the case. We have been guilty of this in the past as well, even with the podcast. by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

25 min listen

EU112: Google Ads vs Social Ads When & How To Use Them: Google Ads vs Social Ads is the topic covered in today’s episode of eCommerce Uncensored. The guys start off by mentioning the online course that we are planning to roll out soon. Make sure you sign up for the early bird special for a significantly red... by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

32 min listen

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EU092: Aligning Your Marketing and Paid Advertising Expectations

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