The Baked Goods category in India is dealing with changing consumer lifestyles resulting in changing demand for baked products. Western baked goods like pastries and cakes are making way into Indian snacking, and many families have started to include bread as part of their daily breakfast routine. Manufacturers are trying to address the consumer need for healthy living and creating products still address indulgence. Furthermore, consumer foodservice establishments are playing a critical role being at the forefront of the baked goods business.