9 min listen
Challenges and Opportunities at the Bottom of the Pyramid
Challenges and Opportunities at the Bottom of the Pyramid
ratings:
Length:
6 minutes
Released:
Nov 9, 2016
Format:
Podcast episode
Description
The bottom of the pyramid – or the BOP – is gaining increasing recognition by large corporations as an important consumer group. Ever since the global financial crisis of 2008-2009, global businesses have been operating in an environment of slowing growth, weakening consumer expenditure, volatility and uncertainty. A new growth avenue beyond the much-talked-about middle class is therefore vital for the long-term survival and success of a business.
Released:
Nov 9, 2016
Format:
Podcast episode
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