Australian consumers are eager to keep up with the latest video game hardware and software trends, spending US$3.1 Billion on toys and games in 2014. The upcoming launch of the Alienware Steam Machine in Australia will likely provide some competition for Sony and Microsoft in the region. This new breed of static video game console will play a gradual but positive impact on hardware and software in the digital gaming market. Internet speed in Australia, however, remains an inhibitor of digital gaming. At current speeds, downloading games does take a significant time from any digital online gaming store.