8 min listen
Digital Trends: Google Alphabet in the Age of Digital Conglomerates
Digital Trends: Google Alphabet in the Age of Digital Conglomerates
ratings:
Length:
4 minutes
Released:
Sep 3, 2015
Format:
Podcast episode
Description
Renaming its parents company to Alphabet is a way for Google to consolidate its growing range of activities into a new structure. As tech giants expand into new territories, branding becomes more important. In Google's case, the rename allows the company to create even more spin off brands, the names of which would be more well known in their specific segments.
Released:
Sep 3, 2015
Format:
Podcast episode
Titles in the series (100)
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