Many operators in the US and Europe report online sales account for between 20-40 percent of delivery transactions, therefore operators are continually seeking innovation in the digital space. For example, Pizza Hut recently reported its branded app for the Xbox 360 gaming console generated USD$1,000,000 in the four months since its launch. At the Consumer Electronics Show in Las Vegas, Domino’s Pizza announced a partnership with Ford Motor Company, introducing an app for the Ford SYNC that enables a driver to order Domino’s through voice command in the car. The success of the Pizza Hut app means other foodservice companies will be looking to establish a digital presence in smartphones, tablets and gaming devices.