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Yum! Brands Expecting Negative Growth in China in Fourth Quarter 2012

Yum! Brands Expecting Negative Growth in China in Fourth Quarter 2012

FromEuromonitor Podcasts


Yum! Brands Expecting Negative Growth in China in Fourth Quarter 2012

FromEuromonitor Podcasts

ratings:
Length:
10 minutes
Released:
Dec 11, 2012
Format:
Podcast episode

Description

Yum! Brands recently announced negative expectations for comparable store sales growth in China in its fourth quarter 2012, causing shares of the brand to drop 10%. While the negative growth is partly due to country-wide issues, Elizabeth Friend, Consumer Foodservice Research Analyst at Euromonitor, states that Yum! should look to expand to new, smaller markets in China.
Released:
Dec 11, 2012
Format:
Podcast episode

Titles in the series (100)

Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.