There is speculation the largest online retailer, Amazon, is eyeing an acquisition of online apparel retailer Asos. By acquiring both Zappos and Shopbop.com, Amazon has capitalized on the growing trend of online apparel retailing. However, neither of those companies have the global reach that Asos does. Asos appeals to style-savvy 20-somethings, and has become a destination for fashion-forward individuals. This puts Amazon in prime position to combine its huge online presence and superior technology with Asos' rabid fan base.