6 min listen
Product Innovation in Car Air Fresheners
ratings:
Length:
6 minutes
Released:
Oct 23, 2012
Format:
Podcast episode
Description
With automobile sales up and down in recent years, manufacturers of car air fresheners began developing new innovations seeking out growth. Most recently, innovation centered on licensing with brands such as Hello Kitty, Jelly Belly and Wallace and Grommet licensing their brands for automotive air fresheners. Convincing consumers to spend a little more on air fresheners could jumpstart the market with possible celebrity endorsements and partnering with luxury brands on the horizon.
Released:
Oct 23, 2012
Format:
Podcast episode
Titles in the series (100)
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