In this episode of Globalcast, Eleni Grammenou, Senior Research Analyst at Euromonitor International, discusses the state of the global hygiene industry and the effect the global economy had on the industry over the last few years.
Grammenou explains:

What impact the recession had on the global hygiene industry and how it affected manufacturers
How the private label sector was affected
Which area of hygiene is responsible for the majority of value sales, and why
What the long term trends are in the hygiene sector, and what the future holds for the market