Jeff Vernon learned grit and perseverance as a kid in the family business. Those lessons carried him through a series of entrepreneurial successes and brought him where he is today - disrupting the fitness industry with a treadmill that makes you work harder and run better.   In the sport of OCR or Crossfit coaches work on perfecting a series of skills training, but overlook proper running form. As humans understanding our gait and how to properly propel ourselves is imperative! Not only to prevent injury but to improve performance! As Joe De Sena says, “performance always wins.” Whether you’re pruning grapevines in snowy blizzards in upstate New York or disrupting an industry of millions - one thing is clear - you have to hammer through all the obstacles and just keep treading on.    LESSONS Nothing is achieved without hard work  Hammer through the obstacles Perfect practice makes perfect Be aware of opportunities you chance upon  Learn how to run properly to avoid injury Being a disrupter takes fortitude  Success is never a straight line- it’s bumpy  Adapt & overcome  Improve pace, speed, distance & time    LINKS www.TRUEFORMRUNNER.COM/SPARTAN use the code SPARTAN10 to save 10% The Whiteboard Project LL24H Podcast with Brian “Tosh” Chontosh    TIME STAMPS 0:00 Joe introduces Jeff’s interview  1:45 Interview begins on the treadmill  2:45 The 24 hour shipping container challenge: LL24H  4:35 Isiah Vidal jumps in at last minute to support The Whiteboard Project 6:30 Creating a running program with SGX 7:30 Tending a vineyard in western New York 9:00 Mitigating challenges of mother nature 11:00 Learning repeatability, scalability & best practices 13:20 Running a vineyard in Connecticut  15:00 The treadmill as a tool for training proper form 17:20 Helping people walk & run better  18:30 Disrupting the industry  20:00 Dealing with lawsuits & challenges  21:30: Takeaways  23:25 Pay attention to opportunities  24:40 Prevent injury by practising proper running techniques  26:00 Success is not a straight line  27:15 Skills acquisition can be intuitive with the right tools 29:00 Performance always wins 30:34 Joe debriefs lessons learned & running in his garage  SUBSCRIBE: Apple Podcasts: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay   FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/ Spartan Up on Twitter https://twitter.com/SpartanUpPod   CREDITS: Producer – Marion Abrams, Madmotion, llc. Host: Joe De Sena  Dr. Johnny Waite, Col. Nye & Sefra Alexandra are off finding their TRUEFORM    Synopsis – Sefra Alexandra | Seed Huntress  Production Assistant - Andrea Hagarty   © 2020 Spartan