Andy McCreadie, a long-time Sandler trainer from the UK, shares his thoughts about how to sell at a premium. He talks about the conviction needed to ask for a higher price, and the up-front agreement you can use to set yourself apart from the competition. This is a preview of his upcoming talk at the 2017 Sandler Annual Sales and Leadership Summit. Learn how to succeed at selling at a premium! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. If you would like to learn more about Sandler Training, contact a local trainer: https://www.sandler.com/training-centers Join us at the 2017 Sandler Annual Sales and Leadership Summit at the beautiful Rosen Centre in Orlando, Florida on March 9 & 10.  We hope you and your colleagues will enjoy two days of intensive world-class training and high-energy networking with like-minded business professionals from around the world. Register online now: https://www.sandler.com/summit