In this episode I welcome back one of the beauty industry's most informed and opinionated members - the brilliant brand founder and Vice President of The Society of Cosmetic Scientists, Sam Farmer.If I ever have a question relating to a certain brand or formulation, Sam is the man that I go to. I have honestly never known anyone with his knowledge and in this episode we put the beauty world to rights and delve into topics such as clean beauty, natural beauty, synthetics and how brands should be talking to and educating their customers.This is a really valuable episode for anyone who wants to cut through the BS and know what we should really be looking for when we purchase our products.